The industrial designer, Marc Newson, expands his portfolio from jets to cars to houseware, furniture and sex toys into denim by partnering up with G-Star. The Australian industrial designer has brought his playful, functional style to his work with G-Star, and approached sartorial design the way he would with industrial design. The duo’s collaborative partnership, g star raw by marc newson, has been an ongoing one since it started in 2003.
Newson was given reign to instill his sense of craftsmanship and quality into his line with G-Star, which is highly technical and designed based on what Newson feel was lacking from the available fashion choices out in the market today. For the upcoming season, he brings a new sense of minimalism and technicality into the leisure line, removing excessive seams from raw denim to increase comfort and adding vibrant, bold art work and colors to make his designs instantly recognizable.