Lagom began as a joint collaboration between designer Nette Sanström and Designer and musician Daniel Adams-Ray 2005. The aim was to create stage clothes for Daniel's band. The process of combining fashion and music resulted in the beginning of a new Swedish fashion brand Lagom. Today the brand is headed up by the creative team Daniel Adams-Ray, Jakob Hedberg and Nette Sandström.
[Lagom começou como uma colaboração entre o designer Nette Sanström e o designer e músico Daniel Adams-Ray em 2005. O objetivo era criar roupas para a banda de Daniel. O processo de combinação de moda e música resultou no início de uma nova marca de moda sueca, Lagom. Hoje, a marca é liderada pela equipe criativa Daniel Adams-Ray, Jakob Hedberg e Nette Sandström.]
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