Thursday, April 15, 2010

M/M Paris designs Prada alphabet

M/M Paris has designed an alphabet for Prada, the Pradalphabet, and accompanying T-shirts to launch at the Milan Furniture Fair.

Art directors M/M Paris - made up of Mathias Augustyniak and Michael Amzalag - have designed an alphabet specifically for Prada, called the Pradalphabet, and a set of T-shirts to go along with it.

Having worked for many different and highly reputable fashion companies before - as well as momentarily art-directing Interview Magazine last year - M/M Paris is particularly interested in typography and has previously created over 50 different typefaces which it regularly uses in its projects.

The Pradalphabet T-shirts, which will debut at Milan Design Week in mid-April, will also be available for purchase at Prada stores. A 64-page album will accompany the T-shirts, explaining the design of the 26 letters along with an essay by Italian writer and philosopher Federico Nicolao.

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