Thursday, April 8, 2010

Evisu A/W 2010: The Rebirth

Evisu will introduce two distinct men’s denim and sportswear collections under the Evisu and new Evisu Genes labels.
The debut of men’s sportswear marks Evisu’s transition into an all-encompassing lifestyle brand revamped with Scott Morrison, the new CEO of Evisu, aesthetic. The denim collections provide much of the insight into the new direction of the brand, with an emphasis on quality, craftsmanship and heritage.
Each unique piece (t-shirts, wovens, knits, jacket, trousers, outwear, hats) incorporates a “Reference” to an iconic era, style or trend.
The Evisu genes label offers a more contemporary, fashion forward look for an edgier consumer.
T-shirt, wovens, denim and outwear offer innovative designs that can be mixed and matched for a layering effect.
To know more about the colection, click here:

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