Thursday, March 25, 2010

Levi's Pop-up closet

To introduce their new jeans collection at the Belgian press and Holland, Levi's and its agency communication Belgian MORTIERBRIGADE designed cardboard pop-ups that unfold in the chest with three drawers, closing new jeans brand. A fine idea conceived by Tim Arts and Stefan van den Boogaard, two interns from the agency, with Dann de Haan for the design and Marianne Lock for illustration. A press kit is no lack of originality in perfect symbiosis with its relaxed image and trendy!

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