In 1980, during the golden age of tennis, LACOSTE released its first original eyewear products. Inspired by the origins of the brand, that first pair of "LA LUNETTE LACOSTE" sunglasses was a pilot-style frame called "101". those pilot-shaped frames were the epitome of relaxed elegance and quickly became the must-have accessory for cool players and fans alike.
In 2010. LACOSTE is celebrating the 101's 30th anniversary with a limited edition re-launched of only 1.000 pieces worldwide.