Pitti Immagine Uomo is the world’s most important men’s fashion fair selected by the top international firms to launch their collections and global strategies worldwide at the start of the season.
Many new things will happend in this season such as the NEW BEAT(S): the debuts at Pitti Uomo. A special area dedicated to new names coming from all over the world: from South Corea, to Spain and United Kingdom, it features collections by young avant-garde brands that the Pitti scouts found most interesting during their worldwide talent searches. The names include: La Portegna, Serdar Uzuntas, Groundwave, Il Sistema degli Oggetti, Tee Library, Bustler.
I wish all the best to my friend Serdar Uzuntas who will show for the first time his collection at the fair.
PITTI UOMO N. 78 happens at Fortezza da Basso, Florence, Italy from 15-18 June 2010
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