In collaboration with a new generation of artists, ABSOLUT VODKA is introducing ABSOLUT BLANK, a global creative movement, in which ABSOLUT appears as a catalyst for cutting-edge creativity. The initiative comprises 18 artist collaborations, films, print and outdoor ads, events and a digital art piece that lives and evolves in your mobile phone.
ABSOLUT has always challenged conventions through creative collaborations with artists such as Andy Warhol, Keith Haring, Damien Hirst, Douglas Gordonand Louise Bourgeois. ABSOLUT BLANK is a daring new chapter for ABSOLUT.
“In ABSOLUT BLANK, ABSOLUT has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together artist collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art. The result depicts how artists and creativity are inspired through ABSOLUT,” says Mark Hamilton, Global Marketing Director at The Absolut Company.
The 18 artists participating in ABSOLUT BLANK represent a variety of creative disciplines; from drawing, painting and sculpting to print making, film making and digital art. Among the artworks are UVA’s high intensity, bright and striking light installations, Mario Wagner’s cut-out imagery and the graphic design of Robert Mars, the colorful painting of Dave Kinsey and the detailed work of Good Wives and Warriors, best known for making labor-intensive, imaginative, intricate and large-scale drawings with titles such as ‘Giant Squids Attacking the Earth’.
Full list of participating artists in ABSOLUT BLANK:
Adhemas Batista
Aestethic Apparatus
Brett Amory
Dave Kinsey
David Bray
Eduardo Recife
Fernando Chamarelli
Good Wives & Warriors
Jeremy Fish
Ludovica Gioscia
Mario Wagner
Morning Breath
Robert Mars
Sam Flores
Thomas Doyle
UVA
Zac Freeman
Marcus Jansen
E m colaboração com uma nova geração de artistas, a VODKA ABSOLUT promove um movimento global criativo chamado, ABSOLUT BLANK, no qual a marca de Vodka aparece como uma catalisadora de criatividade de ponta. A iniciativa é constituída por 18 artistas colaboradores. Filmes, anúncios impressos, outdoor, eventos, arte digital e aplicativos para celular.
ABSOLUT sempre desafiou convenções através de colaborações criativas de artistas como; Andy Warhol, Keith Haring, Damien Hirst, Gordonand Douglas Louise Bourgeois. ABSOLUT BLANK é um capítulo novo para a ABSOLUT.
"Em BLANK ABSOLUT, a ABSOLUT, corajosamente, fez de sua garrafa uma tela em branco para inspirar a colaboração criativa de artistas de todo o mundo.
O resultado mostra como os artistas e são inspirados por ABSOLUT ", diz Mark Hamilton, diretor de Marketing Global da The Absolut Company.
Os 18 artistas participantes no BLANK ABSOLUT representam uma variedade de segmentos criativos, das áreas de desenho, pintura, cinema e arte digital. Entre as obras de arte estão trabalhos de alta intensidade UVA, instalações de luz brilhante e marcante, imagens de Mario Wagner cut-out e design gráfico de Robert Marte, a pintura colorida de Dave Kinsey e o trabalho detalhado de Good Wife e Warriors, mais conhecidos por realizarem desenhos intricados e em grande escala com títulos como 'Lulas gigantes atacando a Terra ".
Aqui a lista completa dos artistas participantes:
Adhemas Batista
Aestethic Apparatus
Brett Amory
Dave Kinsey
David Bray
Eduardo Recife
Fernando Chamarelli
Good Wives & Warriors
Jeremy Fish
Ludovica Gioscia
Mario Wagner
Morning Breath
Robert Mars
Sam Flores
Thomas Doyle
UVA
Zac Freeman
Marcus Jansen
Absolut Blank from Protein® on Vimeo.
