Adidas Originals kicked off their unique event series for Copenhagen Fashion Week with the exclusive launch celebration of the spring/summer 2011 adidas Originals Blue Collection and Originals Denim.
Around 300 guests including local and international media, retailers, buyers, artists and tastemakers visited the event at Frederiksberg Have, Copenhagen from. The event was laid out as an exhibition showcasing the ss11 Originals Blue mood images and a video art installation built around a projection on a huge weather balloon linking directly to the name of the line – adidas Originals Blue. In addition the range was being displayed in the nearby winter garden showroom where Josefine Aberg, Head Designer for Blue, gave interviews to selected Nordic and international media. Danish up-and-coming girl band Giana Factory performed as a special live gig next to some local DJ’s.
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